Streaming is a bigger part of sports viewing than ever, with streaming being part of the latest NFL TV offerings, and Amazon Prime Video is set to become the exclusive home of Thursday Night Football starting next season. After the 2023 season, the out-of-market NFL Sunday Ticket package is expected to transition from DirecTV, at least in part, to a game-capable partner.
The Super Bowl, which was played on Sunday, aired on Peacock in addition to its regular broadcast on NBC. Conviva released a study this week looking at exactly how people streamed the Super Bowl this year, and how they did.
According to the report, 38.4% of respondents watched the big game on a connected TV, while 33.5% watched it on a smart TV and 6.5% on game consoles. watched the Super Bowl on their phone.
According to the survey, 78.4% of those who watched this year’s Super Bowl did so on TVs with Roku, Samsung TV or Amazon Fire TV. In terms of devices, of the nearly 80% who watched the Super Bowl on the big screen, more than a third, 36.3%, watched it on the Roku platform, 19.4% on Amazon Fire TV and 12.8% on Samsung TVs. Apple TV came in with 6.6%.
The survey also revealed that the most-watched part of the game was the halftime show, which featured Dr. Dre, Snoop Dogg, 50 Cent, Kendrick Lamar, Mary J. Blige and Eminem, despite one match. tight that unfolded to the wire. “While viewers were kept on their toes until the last minute, it was the halftime show that took streaming viewership to new heights. Average viewership per minute during halftime time was 13.4% above average during playtime, with concurrent viewers peaking at 8:24 p.m. as the show peaked,” the Conviva report states.
The odds game
As far as past regular television ratings go, it looks like this month’s Super Bowl was a big winner. According to CNN, which cited NBC’s release of the data, Super Bowl LVI “averaged 112.3 million television and streaming viewers,” a big jump from the 96.4 million who watched the game a year earlier. This was attributed to a few factors including an exciting match which was close until the end, whereas the previous year’s match had been a blast. The halftime show was also a big draw.
NBC, in its own announcement, called Super Bowl LVI its highest-rated program in about five years and said 103.4 million viewers watched the halftime show. “The Super Bowl once again attracted a massive audience, which included NBC and the unparalleled power of broadcast television as well as the first-ever presentations on Peacock and Telemundo, and led to our most-watched Olympic coverage in four years.” , Mark Lazarus, president of NBCUniversal Television and Streaming, said in the NBC statement.
The company also called it the “most-streamed Super Bowl of all time,” noting that “average minute viewership (AMA) for the live broadcast of the Super Bowl via Peacock, NBC Sports Digital platforms, NFL Digital platforms, Rams and Bengals mobile properties, and Yahoo Sports mobile properties were 6.0 million by the traditional streaming count.
Cincinnati, home of the Bengals, was dubbed the most measured market for Super Bowl TV broadcast, while the Rams’ hometown of Los Angeles did not make the list. However, the No. 2 market was Detroit, where quarterback Matthew Stafford had played his entire career until being traded to the Rams last offseason.
NBC showed the Super Bowl in the middle of its Olympics coverage, on what the network called “Super Gold Sunday.”
Go Woke, Go Broke?
A narrative has emerged in some circles in recent years that NFL ratings have been dropping lately, due to kneeling protests led by Colin Kaepernick and later joined by other players. In 2020, for example, ratings plummeted for NFL games in the early weeks of the season. However, Sportico reported at the time that the NFL’s 2020 ratings drop was overstated. “The NFL’s four Sunday broadcast windows averaged 18 million viewers, which marked a 3% decline from the first Sunday of play in 2019,” the analysis said. “A year ago at this time, national and regional broadcast windows averaged 18.5 million viewers.”
Sports competition rankings are determined by many factors, from the players and cities involved in the game to the proximity of the match. But throughout it all, the NFL has remained the highest-rated show on TV, with weekly, monthly, and yearly ratings generally dominated by football games.
Stephen Silver, technology editor for The National Interest, is a journalist, essayist and film critic, who also contributes to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and connect today. Co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.