Data: The big screen dominates Super Bowl streaming

The last IQ feather, a monthly reveal of data-driven intelligence and customer-focused insights from personalized communications service provider Plume, explores increased data consumption on streaming devices on Super Bowl Sunday, the event most-watched American TV show of the year. Data shows that the “big screen” of television still dominates this big streaming day, despite the growing popularity of smartphones and tablets as streaming devices.

Results include:

  • Big Game Day (February 13, 2022), compared to a typical day for Plume-powered homes in the United States, data consumption:
    • 31% increase for TVs
    • 20% increase for set-top boxes and tablets
    • 11% increase for smartphones
    • 9% increase for game consoles
  • On the day of the big game (February 13, 2022), for US TVs and data streaming devices, data usage:
    • 44% increase for Sony-branded devices
    • 40% increase for Samsung-branded devices
    • 38% increase for LG-branded devices
    • 32% increase for Apple-branded devices

“We’re very pleased to conclude that, despite the large number of more personalized small-screen streaming devices we’re seeing on Plume-powered networks, our data suggests that major sporting events are still about the social experience on big screen for many smart home users,” said Bill McFarland, technical director at Plume. “For service providers, intelligent network management and, of course, self-optimizing adaptive WiFi are key to delivering the best consumer experiences as major events continue to dominate the big screen and attract more and more consumers. bandwidth with higher quality streaming such as 4K UHD.”

About Michelle T. Friesen

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